SEFCU and Cap Com Federal Credit Union, two of the region’s largest credit unions (and clients of Working Pictures) decided to merge and join forces this past year.  Together, they formed Broadview Federal Credit Union.  While this brings a new name to the area, it is an organization comprised of well-known and well-established financial institutions.  To help introduce this new organization to the general public, the marketing team at Broadview came to Working Pictures (Troy, NY)  to conceptualize and produce an "Anthemic" TV and digital campaign that demonstrates their combined corporate values.  

Production Credits: 

Creative Agency: Working Pictures, Inc. 
Creative and Copywriter: David A. Moore 
Supervising Director: Marty Bohunicky 
Director: Myna Joseph 
Sr. Managing Producer: Stacey Nooney 
Director of Photography: Danny Vecchione 
Post Production Supervisor: Matt Cyr 
AC: Kalani Mackson 
Gaffer: Kevin Hunt, Top Gear Lighting 
Grips: Bobby Pecarific & Steve Ross 
Props Manager: Adrianne Maros 
Casting and Talent Management: Annie Delano 
Wardrobe Stylist: Amy Freinberg-Trufas 
MUAH: Genn Shaughnessy & Alayne Curtis 
Still Photographer: Beth Mickalonis
Sr. Video Editor: Aaron Duprey 
Sr Motion Graphics Artist: Brad Muschott 
Audio Post-Production: Nathaniel Reichman